Marketing
Clients from Google:
free through SEO, instantly through ads
We explain in plain words what SEO, indexing and Google Ads are and what each one gives your business. No promises of “first place”, just reports in numbers.
SEO
So Google shows you above your competitors
SEO (search engine optimisation) means tuning your website so Google ranks it higher when people search for your services: “bathroom renovation Tallinn”, “emergency electrician”.
Demo: Google previewWhat it gives your business
Unlike ads, you do not pay for clicks from organic search.
Good rankings hold for months and years.
People see top-ranking sites as market leaders.
Visitors are people already looking for your service.
A site with traffic becomes a company asset.
What the work includes
Page indexing
A page that is not indexed does not exist in search
Indexing means Google has “read” a page and added it to its database. An unindexed page simply does not appear in search, however good it looks.
Check whether your site is in Google
Enter the address. A Google search with the site: operator opens and shows the pages Google already knows.
Common problems we fix
- A new site does not show up in Google for weeks.
- Some pages are stuck as “Discovered – currently not indexed”.
- The index is full of junk: duplicates, test pages, old URLs.
- Rankings disappeared after a redesign or migration.
- Language versions are shown incorrectly.
What we do
Google Ads
Leads from day one, you pay only per click
Google Ads is paid advertising on Google. Your ad shows above the regular search results, on Maps, YouTube, Gmail and thousands of websites.
Demo: quiz for adsWhen you need it
SEO takes months; ads work from day one.
While the site builds rankings, ads bring in clients.
Windows in autumn, terraces in spring.
And take your clients.
Campaign types
| Type | Where it shows | What for |
|---|---|---|
| Search | Above Google results | Hot leads searching for the service right now |
| Performance Max | Search, Maps, YouTube, Gmail, websites | Maximum leads with Google’s AI |
| Display | Banners on websites | Awareness, bringing visitors back |
| Remarketing | People who have visited your site | Win back “almost clients” |
| YouTube | Video ads | Reach, trust |
| Shopping | Products with price and photo | Online stores |
| Local / Maps | Google Maps | “Near me” searches |
| Demand Gen | YouTube, Discover, Gmail | Visual advertising |
What the setup includes
Free
An express audit of your website
We check speed, SEO errors, indexing and the mobile version, and e-mail you a report within 1–2 business days.
Other advertising and marketing
Meta, TikTok, social media and reputation